Oldsmobile, Blockbuster Team Up

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Burnett Crafts Marketing Push for First Minivan With Video Screen
CHICAGO–General Motors’ Oldsmobile division is readying an integrated marketing blitz to introduce the Silhouette Premiere, the first minivan with a full entertainment system–including VCR and pulldown monitor (compatible with video game systems) as well as a CD and cassette player–built in as standard equipment.
Olds’ national agency Leo Burnett here has developed a multipronged marketing assault for the Premiere set for August and September in tandem with tie-in partners Time Warner and Blockbuster Entertainment.




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