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Just about everything that makes New Orleans famous is either old or spicy.

So it’s no surprise that the Crescent City’soldest packaged-foods company would choose New Orleans’ oldest advertising agency to produce a regional campaign.

Zatarain’s seasonings have been spicing up jambalaya, red beans and rice, and crawfish pies since 1889.

Kupper Parker Fitzgerald launches new print, outdoor and radio advertising today with the tagline, “Zat’s right,” to remind locals what to add to their food dishes.





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