Old Navy Eyes 5 Shops

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Old Navy said on Friday that it has narrowed its search for a general market creative agency to five semifinalists.

The contenders are: Interpublic Group’s Deutsch/LA in Marina del Rey, Calif.; WPP Group’s Berlin Cameron/Red Cell and J. Walter Thompson, both here; and Havas-owned Arnold in Boston and Euro RSCG MVBMS in New York.

The retailer, a unit of the Gap in San Francisco, launced an agency search last month. Consultancy Pile and Co.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in