Old Navy Airs First Deutsch Effort

LOS ANGELES The first creative for Old Navy by Interpublic Group’s Deutsch/LA breaks nationwide today, the client said.

The humorous spot shows “the effects of feel-good fashion.” A mother asks her boy to mow the lawn and he sarcastically responds, “It’s so fun! It’s like a haircut for the lawn!” A voiceover then explains, over live action and animation showing price points and the kids modeling clothes, “Old Navy denim molecules are absorbed by the body, mixing with low-price particles in the brain, triggering a sudden, uninhibited, feel-good reaction.”