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The user-generated video world, while still populated by frat boys filming themselves being jackasses and pet owners posting clips of their cats, is fast becoming an arena for semipros who are producing scripted, episodic content. In many cases, they are even being discovered by old media.
“We’ve seen a shift in the last six to seven months where more professional content is emerging,” said Keith Richman, CEO of Break.com, a site that aggregates advertiser-safe videos.
“It’s like a new independent film scene in a way,” added Alex Delyle, managing editor of TheDailyReel.com,
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