An Old Dog Learns New Tricks: Hush Puppies Courts New Customers With Updated Styles, New Perceptions

ROCKFORD, MICH. – If the name ‘Hush Puppies’ conjures images of old-fashioned, outdated, sensibl…..Hush Puppies manufacturer Wolverine Worldwide is set to launch a stylish new fall line that goes beyond its tried and true pig-skin stalwart. New agency of record CME-KHBB/Detroit breaks a print campaign next week to convince consumers and shoe buyers to rethink their perceptions.With the help of Maggi Mercado, a New York-based shoe designer WW hired last fall, the company created four categories of contemporary shoes for adults: Casuals, Career Casuals, Originals and the Outside line.