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DALLAS Jordan Associates has picked up advertising duties for the Central Oklahoma Honda Dealers Association, the agency said.
The Oklahoma City shop won the creative and media account in a review against four undisclosed agencies, according to a Jordan representative. There was no incumbent.
Five dealerships comprise the newly founded association: Bob Howard Honda, Eskridge Honda, Fowler Honda and Steve Bailey Honda, all in the Oklahoma City area, and Fenton Honda of Stillwater, Okla.
“Jordan Associates met our selection criteria and showed us that they have both the strategic, promotional and creative experience to help us attract customers and build our business,” said Jim Patch, president of the dealer co-op.
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