OK, That's a Double Wrap

Eric Zemsky had to nose his way through seething hordes of pedestrians while driving a car a while back that was wrapped in a Playboy logo. People would come up and stick their heads in the window to see if Hef (or Mandy and Sandy) was in the backseat.

Zemsky has been tooling around in wrapped cars for a while now, and he gets enthusiastic reactions everywhere he goes. And now that the vehicle-advertising/mobile-sampling company he works for, Los Angeles-based FreeCar Media, has merged with fellow market leader Autowraps in New York, he plans to turn more heads on more sidewalks in more cities than ever.