OK, So They Can't Program A VCR; Doesn't Mean They're Technophobes

However retrograde they may be in other respects, Americans are not a bunch of Luddites. A new poll by Harris Interactive documents consumers’ growing comfort with technology, which (insert cheers by marketers here) is often accompanied by an eagerness to own more of it.

When asked whether their attitude toward technology has changed during the past year, a majority (68 percent) said it hasn’t. That seeming stasis is itself a sign of increasing consumer comfort with technology when you account for the fact that technology has grown more exotic during that timespan.