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Is Quaker State Corp.’s new chairman/ceo Herb Baum about to put the company’s $15-million account, now eith Grey Advertising/N.Y., into review? Baum said no. But he met Friday with agency execs to discuss a new strategy and to approve an interim campaign. The first casualty of a new direction may be celebrity spodesperson Burt Reynolds. Sources also said that the former Campbell Soup North America president has met with at least one agency in recently weeks, believed to be current Campbell shop Backer Spielvogel Bates.
“One thing I’m positive about is that the current advertising has not been researched,” said Baum, who favored thorough testing during his tenure at Csampbell Soup.
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