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CHICAGO The Ohio Tobacco Use Prevention and Control Foundation has placed its $10.5 million annual anti-smoking contract into review. Incumbent Northlich is expected to defend.
Northlich, a Cincinnati independent shop, has held the account for five years. The shop’s work has featured input from a teen board and used the tagline, “Stand up. Speak out against tobacco.”
A bidder’s conference is scheduled for July 20, with eligibility requirements due a week later. Proposals for the account, which will include youth and young adult anti-smoking initiatives, will be due on Aug.
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