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NEW YORK OgilvyAction has tapped Scott Mueller for the new position of evp, business director.
Mueller, 45, said he would focus on cross-leveraging all of the disciplines contained within the group to drive global organic growth at the network and its clients.
OgilvyAction provides digital, sports and entertainment, experiential and shopper marketing services. It was launched in January, combining 141, Boomerang and XM Digital, which focused individually on these segments. In North America, Einsen Freeman Marketing and BEN Marketing were also merged into OgilvyAction to provide retail design and consumer promotion expertise.
“Because
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