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In the most high-profile collaboration between Ogilvy & Mather and a shop in its Syndicate network of creative boutiques, a Miller Lite subcampaign broke last week during a nonsports event.
The six 15-second spots created by Ogilvy in New York and Richmond, Va.-based Work comprise the subcampaign to the “Grab a Mil ler Lite, it’s Miller time,” effort from Ogilvy that broke in March 2000.
The first three spots broke late last week on CBS’s The Late Show With David Letterman and on NBC’s The Tonight Show With Jay Leno.
The first shows a young man addressing an off-camera woman, saying if it doesn’t work out with her current beau, she can take his phone number.
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