Ogilvy Spots Put Miller in the Game

CHICAGO Miller Brewing breaks football-themed TV spots from WPP Group’s Ogilvy & Mather this weekend that directly take on rival Anheuser-Busch.

The ads, three for Miller Lite and two for Miller Genuine Draft, are part of the “Good call” campaign. Executions feature a football referee who hurls a yellow flag into situations where red-labeled bottles of beer, closely resembling Budweiser and Bud Light, are being served. The ref penalizes the drinkers for infractions such as “illegal use of the brain,” “un-beermanlike conduct” and “incomplete beer.”