Ogilvy Shuffles Creatives

Flat Structure Abandoned; M&C’s Page Hired
NEW YORK–Ogilvy & Mather co-president Rick Boyko is creating a new layer of creative leadership in the agency’s flagship office, naming five new executive creative directors.
The move lessens Boyko’s workload, freeing him to contribute more to the creative product on a North American level.
The New York office, which represents roughly half of the U.S. network’s $2.6 billion in billings, had employed a flat reporting structure, with a dozen or so creative directors reporting to Boyko.