Ogilvy Sells Miller Lite 5 Boards

Replacements for Fallon’s ‘Dick’ Spots Seen as ‘Straight-Ahead’
NEW YORK–“Dick is a four-letter word.”
Those are the vibes at Ogilvy & Mather, which recently succeeded in selling Miller Lite five boards for a new campaign, six months after the New York agency won the $100 million account without a review, said sources.
The old Lite campaign, by Miller’s previous agency, Fallon McElligott, based in Minneapolis, was titled, “Dick,” after a fictitious copywriter credited with writing zany commercials. Ogilvy is steering clear of Fallon’s slant, said a source, with 10 boards, half of which have been approved by the Milwaukee client and greenlighted for production.
Another source said the Ogilvy ads feature “straight-ahead” humor.