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Ogilvy & Mather last week was awarded a project for Miller Brewing Co.’s Western region without a review, the agency said.
The Culver City, Calif., shop will promote the May 4 boxing match between Oscar De La Hoya and Fernando Vargas at Mandalay Bay, Las Vegas. Work will include point-of-sale materials, posters and possibly print ads, said Miller rep Marc Spiegel. The budget was undisclosed.
“It’s a way to take advantage of a very big fight,” Spiegel said.
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