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CHICAGO Simplicity with a complete focus on the product are key elements in SABMiller’s U.S. creative campaign for Czech import Pilsner Urquell.
The campaign, created by Ogilvy & Mather in New York, introduces the beer to the American public via the theme, “The Original Pilsner.”
Both print and television ads, which broke earlier this month in Boston and Chicago, highlight the golden beer with strong visuals and simple copy, which reads “Have you tried the Original Original?” in one ad.
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