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NEW YORK Ogilvy & Mather has tapped Doug Scott, a consultant and former senior vice president at Interpublic Group’s Bragman Nyman Cafarelli, to fill the new post of executive director of branded content and entertainment, the agency confirmed.
Scott, 37, is tasked with developing “original content platforms” for the WPP Group shop’s clients, which include American Express, IBM, Morgan Stanley and Unilever, he said.
The platforms will range from feature films, TV shows and Web-based and broadband programming to mobile messaging, live events and games, Scott said.
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