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A corporate acquisition that could have pushed Gotham out of the wireless category instead has turned into a new assignment from AT&T Wireless Services, sources said. The shop’s work is expected to bear the “That’s mLife” tagline that lead agency Ogilvy & Mather in New York introduced early this year.
The client bought out affiliate TeleCorp PCS, a Gotham client, in October. The New York shop had created ads for TeleCorp’s SunCom regional wireless service, which operated in the Midwest and South.
SunCom is being rebranded as AT&T Wireless.
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