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Ogilvy & Mather here has emerged as the apparent winner of the estimated $2 million advertising account of The William Carter Co.
According to sources close to the Carter’s review, the Atlanta agency was awarded the business more than a week ago, though the client did not issue a formal announcement.
Telephone calls to officials at Ogilvy & Mather were referred to the Morrow, Ga.-based client. Those calls had not been returned at press time.
It is not clear how many agencies were finalists for the business.
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