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Ogilvy & Mather is competing against four contenders in the review for Kimberly-Clark’s estimated $30 million global feminine care business.
The other agencies pitching against incumbent Ogilvy are: Young & Rubicam; BBDO; Foote, Cone & Belding; and Temerlin McClain in Irving, Texas, according to sources. TBWA Chiat/Day was invited to participate but declined, said sources [Adweek, Oct. 27].
The four shops will make credential and capabilities presentations to executives of the Dallas-based packaged-goods company over the next few weeks.
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