Ogilvy & Mather is competing against four contenders in the review for Kimberly-Clark's estimated $30 million global feminine care business.
The other agencies pitching against incumbent Ogilvy are: Young & Rubicam; BBDO; Foote, Cone & Belding; and Temerlin McClain in Irving, Texas, according to sources. TBWA Chiat/Day was invited to participate but declined, said sources [Adweek, Oct. 27].
The four shops will make credential and capabilities presentations to executives of the Dallas-based packaged-goods company over the next few weeks. Ogilvy will skip the credentials round and automatically advance to the next stage, said sources.
Executives at the agencies and the client declined to comment.
Ogilvy's Chicago and New York offices, which handle Kimberly-Clark's New Freedom and Kotex brands respectively, are leading the agency's defense, said sources. Temerlin will be backed by the global network of sister agency Bozell Worldwide. FCB's pitch is being led by its Chicago staff, while the New York offices of Y&R and BBDO are spearheading those shops' efforts.
FCB handles the Kleenex facial tissues account in the U.S. Some contenders are non-roster shops.
Two of the client's U.S. roster shops--Campbell Mithun Esty in Minneapolis and J. Walter Thompson in New York--are not involved, said sources. The review does not include the client's diaper account at Ogilvy.--with Steve Krajewski and Hank Kim