OfficeMax Hears From 2 Shops

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Doner, Riney Vie to Succeed CEA on Retailer’s $60 Mil. Account
CHICAGO–OfficeMax is talking to at least two agencies about its $60 million account, which has been at Campbell-Ewald Advertising for five years, sources said.
Doner in Southfield, Mich., and Publicis & Hal Riney, Chicago, are making presentations to the Shaker Heights, Ohio-based company this week, sources said.
CEA is not participating in the review, although the shop apparently has not been officially terminated, sources said.
Executives at the agencies declined comment.
Doner in December was handed the retailer’s estimated $15 million OfficeMax.com







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