Office Supplier Rings School Bell

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CHICAGO Staples positions itself as a quick option for back-to-school shopping with a new television spot from Omnicom Group’s Martin/Williams.

In the 30-second spot, which will break next week in early back-to-school markets and begin running nationally on August 4, a mom uses a cardboard cutout likeness as a stand-in at her daughter’s soccer game because she’s too busy back to school shopping. While continuing the tagline, “That was easy,” the spot offers the theme, “Back to school.

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