Oden Signs With Spalding, 2K

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NEW YORK Greg Oden is being projected as the No. 1 selection in the National Basketball Association college draft on June 28. And when league commissioner David Stern reads his name, Oden will already be well outfitted with endorsements.

The two latest companies to sign Oden are Spalding and 2K Sports, which both said today they have aligned with the seven-footer. Spalding, Springfield, Mass., which also signed NBA All-Star Gilbert Arenas, inked Oden to a multiyear deal under which he will endorse the company’s complete line of basketballs in global advertising, marketing communications and trade and consumer promotions.

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