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NEW YORK There may be plenty of good things about Titleist’s NXT and NXT Tour golf balls, but John Cleese is having none of it, in two spots and three print ads from Arnold breaking on Friday.
“I guess there’s kind of a movement in golf that technology in golf balls is getting too good for the game,” said Nick Kaldenbaugh, evp, group creative director at the Boston agency. “So we created a character who represents the traditions of the game, who is completely up in arms about how good the ball is.”
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