The Odd Couple

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“A little out there for Kmart” is how marketing svp Steve Feuling describes the retailer’s sexy new TV spots from TBWA\Chiat\Day introducing its Joe Boxer line of clothing and home products. The same might be said of Nick Graham, founder and “chief underpants officer” of Joe Boxer.

A red-suited Graham arrived in style for a Joe Boxer fashion show at the Kmart on New York’s Astor Place last week, perched atop a con vert ible in a parade that featured the NYPD pipe and drum band playing “God Bless America.”

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