Octopus to Get Jockey

Jockey International is poised to hire Octopus, a newly formed spinoff of Cyclops Productions, to handle its estimated $10 million creative account.

The client split with Grey Worldwide in New York last November. Jockey will be the first client for New York-based Octopus, which also has an office in San Francisco. A launch assignment for Jockey’s new Life product line was the catalyst for the formation of the shop, which maintains a strategic partnership in both cities with Cyclops.

“The client came to Cyclops for help with the launch, and the work was so successful that they asked us to assemble a creative team and tackle another project for the main Jockey brand,” said Michael Jurkovac, president of Cyclops.

“[Octopus is] handling a Jockey brand assignment, and we are in the process of discussing a long-term relationship,” said Mark Ho-gan, Jockey’s vp of advertising and marketing.

There was no review.

Both the Jockey brand and...