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• In October, Coke shifts its $200 million U.S. Classic account to Wieden + Kennedy, Portland. A few weeks later, Wieden Amsterdam wins a “global iconic” task worth about $170 million in billings.
• In September, Kellogg reviews its $500 million U.S. media buying account, pitting incumbent Starcom against MindShare. Carat enters the mix in December.
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