Ocean Spray: 'Straight From the Bog'

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NEW YORK As it turns 75 this year, Ocean Spray will go back to its cranberry bog roots in a TV campaign that kicks off this week.

Tagged “Straight from the bog,” the campaign, via Havas-owned Arnold in Boston, features several ads that capture the brand’s agricultural heritage as told by cranberry growers.

Creative shows two farmers quipping back and forth about the good taste and health aspects of Ocean Spray products while hip-deep in cranberry bogs.

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