Ocean Spray Shops Creative Project

BOSTON — Ocean Spray Cranberries has begun contacting east coast agencies about handling a creative project that involves launching a new beverage, sources said.

Boston-area and New York agencies have been contacted, though no timetable for a review has been set, sources said. The budget is not known but is likely to be at least several million initially, and the scope of work may be expanded to include additional assignments, sources said.

A client representative on Thursday declined to speculate on “rumors,” but emphasized that Arnold, Boston, will continue as Ocean Spray’s lead agency.