Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Ocean Spray on Monday breaks the first spot in a campaign designed to unify its juice beverages under one theme.
One 30-second spot, “Red,” features young people frolicking in bathing suits at the beach, at home and in nightclubs to a throbbing soundtrack. At one point, the words “Tartly refreshing. Refreshingly tart” flash on the screen, which quickly fills with bright red cranberries.
“The new spot really contemporizes the Ocean Spray brand by featuring a diverse range of active people, men and women, young and old, of various ethnicities, all interacting and enjoying the juice,” said Ron Lawner, chief creative officer of Boston’s Arnold, which handles the account.
“We’re
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in