Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
WASHINGTON, D.C. The American Obesity Association has asked the Food and Drug Administration to consider a proposal that would prohibit companies that heavily advertise foods of low nutritional value from taking a tax deduction for the cost of those ads.
In a letter sent to FDA Commissioner Mark McClellan on Sept. 30, the advocacy group argued that of the $7 billion spent on advertising food each year, most of the ads tout food of low nutritional value.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in