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The battle between Oakland and San Francisco wasn’t confined to the gridiron during a preseason Raiders/49ers game earlier this month.
The matchup provided Oakland with a good venue to roll out self-promo TV ads that jab at its revered neighbor to the west. The spots, tagged “The other city by the bay,” follow print and outdoor work that broke earlier this summer to massive media attention.
“San Francisco is so secure and ingrained as a good place to live and work that you can take a few potshots at it and it’s OK,” said Stephen Creet, creative director at Young & Rubicam, San Francisco, the agency behind the campaign.
Long considered a working-class stepsister to San Francisco, with higher crime and unemployment rates, Oakland displays a newfound confidence in the four TV spots.
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