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Oakland Retailer Goes for Grey

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ATLANTA Cost Plus World Market has selected Grey to create its new advertising, according to the agency's Atlanta office.

The Oakland, Calif.-based client chose the shop after a review that included several undisclosed agencies. The company previously produced ads in-house.

Grey has been tapped to provide creative elements for broadcast, print and outdoor campaigns. Cost Plus handles media buying and public relations in-house, and will continue to do so.

Billings were not disclosed, but the company spent more than $20 million on advertising during the first 10 months of last year and nearly $45 million in 2003, per to TNS Media Intelligence/CMR.

The company chose an outside agency because, "as our goals accelerate, we needed a marketing partner skilled in our retail space and in delivering results," said Murray Dashe, the company CEO and chairman.

CPWM operates 237 stores in 30 states. Each store carries merchandise from more than 50 countries.