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ATLANTA Cost Plus World Market has selected Grey to create its new advertising, according to the agency’s Atlanta office.
The Oakland, Calif.-based client chose the shop after a review that included several undisclosed agencies. The company previously produced ads in-house.
Grey has been tapped to provide creative elements for broadcast, print and outdoor campaigns. Cost Plus handles media buying and public relations in-house, and will continue to do so.
Billings were not disclosed, but the company spent more than $20 million on advertising during the first 10 months of last year and nearly $45 million in 2003, per to TNS Media Intelligence/CMR.
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