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The Underground Shopper, Dallas’ 27-year-old bible for bargain hunters, has selected Tucker & Associates to help mount a national expansion.
With the clarion call “Save money on everything,” the paperback guide to discount shopping
will expand online and into 35 new cities beyond its current markets of Tampa and Orlando, Fla., Dallas/Fort Worth, Houston and Phoenix.
Tucker & Associates, a 1-year-old Dallas agency, will conduct a public relations campaign, a nationwide consumers’ contest and media tours for the book’s founder, Sue Goldstein.
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