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The New York University Center for Advanced Technology (CAT) has tapped btldesign, a New York-based branding and interactive agency, to redesign its digital presence. The new look and feel will be executed through a Web site and PowerPoint presentation template redesign.
According to Paul Kontonis, chief marketing officer at btldesign, “Our challenge will be to convey the technology and business aspects of the CAT in a prestigious style.” Kontonis added, “The CAT is a unique organization and we will have to make sure we clearly communicate why companies and researchers should be affiliated with them.”
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