BOSTON Senior executives from the New York Times Co., ESPN and other organizations are scheduled to speak about "The Changing Face of Marketing" at the Ad Club of Boston's third annual symposium, March 8-9, at the Harvard Club here.
The executives will discuss how consumer behavior, expectations and evolving technologies are shaping marketing innovations and strategies.
"The symposium is designed to offer insights and inspire ideas that marketers can apply to their own businesses. The topics discussed are timely and offer marketers long-term strategies for future success," said Melissa Lea, evp, director of business development at Interpublic Group's Mullen in Wenham, Mass., who also co-chairs the symposium committee.
This year's speakers include: NYT president and CEO Janet Robinson; ESPN vp of new media sales John Zaccario; Comcast Spotlight president Charlie Thurston; Wachovia CMO Jim Garrity; Businessweek's Jon Fine; and Communispace CEO Diane Hessan; among others.
Tickets start at $1,150 for members, and more information is available at www.adclub.org.
—Adweek staff report