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BOSTON Senior executives from the New York Times Co., ESPN and other organizations are scheduled to speak about “The Changing Face of Marketing” at the Ad Club of Boston’s third annual symposium, March 8-9, at the Harvard Club here.
The executives will discuss how consumer behavior, expectations and evolving technologies are shaping marketing innovations and strategies.
“The symposium is designed to offer insights and inspire ideas that marketers can apply to their own businesses. The topics discussed are timely and offer marketers long-term strategies for future success,” said Melissa Lea, evp, director of business development at Interpublic Group’s Mullen in Wenham, Mass.,
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