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NEW YORK The New York Times offered a first in the paper’s advertising history Monday, the use of an advertising “spadia” flap approach to promote NBC’s fall premiere lineup.
The ad package, which one Times executive called “an enormous commitment on the part of NBC,” included the three-inch spadia flap on four section fronts, but not page one, as well as three full-page advertisements in each section.
“It shows that The New York Times is looking to create important advertising opportunities,” said Todd Haskell, vp, business development.
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