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LOS ANGELES DirecTV has tapped NYCA to handle projects for its business and consumer divisions, the shop said.
The independent agency in Encinitas, Calif., was selected after an informal review, according to Michael Mark, creative director and CEO of NYCA. Billings could not be determined. The agency will focus on touting DirecTV sports packages and consumer upgrades. The business had been parceled out to various shops on a project basis, said Mark.
The client could not immediately be reached for comment.
Deutsch/LA
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