N.Y. State Gets Second-Hand Smokeout

DALLAS An anti-smoking campaign from Omnicom Group’s GSD&M called “Mary Quits” uses an online reality show format that portrays a smoker’s daily struggle to quit, according to client American Legacy Foundation.

A television spot and print ads in Buffalo and Rochester, N.Y., direct viewers and readers to a Web site where the person identified as “Mary” discusses her efforts to overcome her addiction to nicotine, the client said.

“When the campaign ran in Washington, smokers responded positively to Mary’s story and the human face it put on the difficult process of quitting,” said Dr.