N.Y. Shop Helps Theme Park Celebrate

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NEW YORK Mcgarrybowen has created a TV spot to celebrate the 50th anniversary of the original Anaheim, Calif., Disneyland, part of an 18-month effort to promote the milestone, the client said Monday.

The spot, which broke Saturday, depicts an elementary school-age boy competing in a football game. After he scores the winning touchdown, his father approaches him like an interviewer, posing the big question usually reserved for superstar athletes: “What’s next?”

Dubbed “I’m Going,” the commercial is backed by the Disney theme, “When You Wish Upon a Star.”



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