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Baldwin & Stone is preparing to break its first work for New York Life Benefit Services, just weeks after the client parted ways with Wallwork Curry Sandler.
The Norwood, Mass., unit of the New York Life Insurance Co. tapped Wallwork Curry, Boston, for its business earlier this year [Adweek, Feb. 7].
That relationship ended quickly, however, when Wallwork Curry added Liberty Funds Distributor, and New York Life executives concluded a conflict of interest existed with both that piece of business and long-time client Sun Life of Canada, said agency co-chairman Bob Curry.
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