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Weiss Stagliano Partners has teamed with Irish consultancy O’Malley and Hogan to create Weiss Stagliano O’Malley Hogan International Brand Architecture, a holding company that aims to provide everything from brand consulting to advertising, Web-site design and guerrilla marketing.
Within three years, the company hopes to operate in five global markets, including Japan, Italy and Germany. It currently has offices in New York and Dublin, Ireland, and a client list that includes Guinness, Maserati, Bain de Soleil and the London Sunday Times.
Following the approach of O’Malley and Hogan, the group will operate on the premise that enduring client relationships are born of great business advice, whether or not they require advertising.
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