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By Jennifer Comiteau
NEW YORK–N.W. Ayer & Partners was reunited with Continental Airlines last week after the carrier awarded the agency an integrated marketing assignment for the New York market.
The Richards Group in Dallas is the lead agency on the estimated $30-35 million account. Richard Metzner, vice president of marketing for the Houston-based client, said the addition of Ayer on Continental’s roster does not affect the incumbent’s status on the business. Metzner said Continental has added to its roster in this fashion in the past.
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