Nutri-Grain Hits the Streets Running

CHICAGO Leo Burnett portrays office workers literally running to work in a new television spot launching Kellogg’s foray into granola bars under the Nutri-Grain brand.

The TV commercial, which began airing nationally Monday, shows streets crowded with men and women dressed in office attire running to work as if in a marathon. In the music-driven effort, the racers are seen picking up lattes off a table, catching newspapers thrown at them and hurdling over potholes. “We do it every day—the morning marathon,” says a voiceover.