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$1 Mil. to Be Raised for Recruitment Effort
CHICAGO–A newly formed coalition of nursing and healthcare organizations is seeking an agency to develop a national awareness campaign to fight the country’s nursing shortage.
The coalition, called Nurses for a Healthier Tomorrow, with help from Indianapolis-based consultancy Hetrick Communications, is approaching agencies across the country that already have large healthcare clients, said Lee Vriesman of Hetrick.
The coalition wants to enlist an agency and then negotiate a deal for one of the shop’s healthcare clients to underwrite a TV and print campaign on the coalition’s behalf, she said.
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