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ATLANTA Nucor is placing a two-page spread in The Wall Street Journal tomorrow and the next issue of BusinessWeek, which is available Friday, as part of its first unified national branding campaign, according to the shop that produced the ads.
The Charlotte, N.C., office of Eric Mower and Associates, an independent agency based in Buffalo, N.Y., created the campaign. EMA acquired the account last year with the purchase of independent Charlotte shop PriceMcNabb, which has held the Nucor account for the past 12 years.
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