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Canadians like to live fast. In 1996, Olympic champ Donovan Bailey was deemed “the fastest man alive” by the Guinness Book of World Records. And now Much Music, the Great White North’s version of MTV, has been cited by Guinness for creating the world’s fastest—or, if you prefer, shortest—TV spots.
The Toronto-based network has produced a dozen self-promo spots each timed at 1/60th of a second, or about half a frame of videotape. (That’s 12 times faster than the average person’s blink.)
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