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Who would you pick to represent Apple Computer’s funky new iMac? Albert Einstein, perhaps? Or another of the icons featured in TBWA/Chiat/Day’s “Think different” campaign?
Try again.
Who better than Jeff Goldblum, who saved the world with an Apple PowerBook in the film Independence Day?
As expected [Adweek, Sept. 14], Goldblum appears in the computer maker’s new TV spots, after providing the voiceovers for the first series of iMac ads.
The first of two new 30-second spots broke last week.
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